RB2B

Pro plan. RB2B sends people to a campaign’s trigger URL, and trigger URLs are part of Pro and Agency (and the free trial). Anything you already have keeps working on every plan. See Plans and billing.

RB2B names some of the people who visit your website and sends their LinkedIn profile by webhook. n8n or Make renames the fields and passes them to a Kerux trigger URL, which can check each person against your ideal customer before they enter the campaign.

How it connects: RB2B’s webhook to n8n or Make, then Kerux’s trigger URL. RB2B’s payload below is from RB2B’s webhook guide.

Before you start

RB2B plan: person-level data with LinkedIn profiles is on RB2B’s paid plans, and covers US visitors (RB2B’s site).
Privacy: check that your site’s privacy policy covers visitor identification where your visitors are.

What RB2B sends

{
  "LinkedIn URL": "https://www.linkedin.com/in/...",
  "First Name": "Adam",
  "Last Name": "Robinson",
  "Title": "CEO",
  "Company Name": "Retention.com",
  "Business Email": "adam@retention.com",
  "Website": "https://retention.com",
  "Captured URL": "https://rb2b.com/pricing",
  "Seen At": "2024-01-01T12:34:56Z",
  "Tags": "Hot Page, Hot Lead"
}

Its field names have spaces and capitals; a Kerux trigger URL needs Kerux’s names. That’s why n8n or Make sits in between.

Set it up

Copy the Kerux trigger URL

In Kerux, open the campaign, click + Add on the Trigger half of the start box, choose Incoming webhook (API), click Add, then Copy link. Then in Integrations > Developers > Trigger URLs, turn on Check people against my ideal customer first for it.

Receive RB2B in n8n or Make

n8n: a Webhook node. Make: Webhooks > Custom webhook. Paste its URL in RB2B’s webhook integration and send RB2B’s test payload.

Rename and POST to Kerux

An HTTP Request node (n8n) or HTTP > Make a request (Make): POST to the trigger URL with JSON:

{
  "linkedin_url": "RB2B LinkedIn URL",
  "first_name": "RB2B First Name",
  "last_name": "RB2B Last Name",
  "title": "RB2B Title",
  "company": "RB2B Company Name",
  "email": "RB2B Business Email",
  "custom": { "page": "RB2B Captured URL" }
}

Map each value from the RB2B field named in it. With the ideal-customer check on, Kerux answers 202 with enrolled, review and skipped counts and a judgments list: good fits enter, unsure ones wait for your review, misses are skipped.

Write the first message well

Use {{contact.custom.page}} to choose the campaign or the angle, not to tell people you saw them on your site.

Common errors

422 VALIDATION_FAILED

The visitor had no LinkedIn URL (RB2B sometimes identifies only the company). Add a filter so only payloads with LinkedIn URL continue.

Too many people enter

Turn on the ideal-customer check, or filter by RB2B’s Tags (for example only “Hot Page”) before posting to Kerux.

Related: Signals, Trigger URLs and forms, n8n, Make.

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Before you start

What RB2B sends

Set it up

Write the first message well

Common errors

​Before you start

​What RB2B sends

​Set it up

​Write the first message well

​Common errors

Before you start

What RB2B sends

Set it up

Write the first message well

Common errors