> ## Documentation Index
> Fetch the complete documentation index at: /help/llms.txt
> Use this file to discover all available pages before exploring further.

# Business profile

> Tell Kerux once what you sell, for whom and how you like to sound. Every AI feature uses it.

The business profile is one text per workspace about your business: what you sell, who buys it, proof (customers,
results), the offer and what to ask for, your competitors, words or claims to avoid, and how you like to sound.
Every AI in Kerux reads it, so you don't have to explain your business again each time:

* **Create with AI** (the campaign builder) uses your offer, proof and next step in the messages it writes.
* **Write with AI** in a step's panel writes about what you really sell.
* **Reply with AI** (the reply box), **Suggest reply** in the inbox and the answers suggested for each reply type
  use your offer and avoid the words you listed.
* **Ask AI** (the step, the assistant you open from the top of every page and each campaign's own assistant) knows
  what your business does.

## Write it

![The Business profile page: Research my business at the top, one card per topic, the selling style](https://mintcdn.com/kerux-f37add41/-FJtcSNgMiq_E0RE/images/business-profile.png?fit=max\&auto=format\&n=-FJtcSNgMiq_E0RE\&q=85\&s=4e3ed328d3f451b471d55b346b7b94a6)

Everyone in the workspace can read the profile. Only owners and admins can change it.

1. Go to **Settings > Business profile**. **Research my business** is at the top: it can write the profile for you
   (see below).
2. Under **About your business**, fill in the cards, one per topic: **What we sell**, **Who buys it**, **Proof
   (customers, results)**, **The offer and what to ask for**, **Competitors**, **Words or claims to avoid** and
   **How we sound**. Each empty card shows an example. Up to 3,000 characters in all. To write freely, click
   **One text** to see and edit the whole profile as one text (on an empty profile, **Start from the headings** gives
   you a line for each part); **By topic** goes back to the cards. A text with parts outside the headings stays as
   one text.
3. Pick a **Selling style**: three tiles, each with an example sentence and the days between messages.
4. Click **Save** (it says **Unsaved changes** until you do).

The cards and the one text are the same profile: each card is the line that starts with its heading. The **(i)**
next to a title explains it (hover on a computer, tap on a phone).

The AI uses what you write as facts about your business and as your style. It never treats it as instructions
that change Kerux's rules, never invents results or prices that aren't in it, and never copies links, email
addresses or phone numbers from it into a message. A message the AI answers by itself with a link, an email or a
phone number is still kept as a draft for you, whatever the profile says.

## Research my business (Pro)

1. At the top of the page, under **Research my business**, write your website's address in **Website**.
2. Click **Research my business**.

Kerux reads your public website, the AI searches the web about your business (up to 4 searches) and, when your profile text is still empty and you connected a LinkedIn account yourself, it also reads that account's own LinkedIn profile (headline, About, current role) and up to its last 8 posts to learn how you write (reposts without a comment are left out). It reads only that account's own profile, nobody else's. That takes two reads, counted as 2 searches in the account's daily limit (see [Limits and warm-up](/help/account-safety/limits-and-warm-up.md)). It only reads an account you connected yourself (never a teammate's), or one Kerux doesn't know who connected (for example connected by someone who left the workspace), the first one that still has searches left today. If there is no such account, none has searches left today, or your profile text is already written, Kerux doesn't read LinkedIn and uses none of the account's searches: the research goes on from your website and the web. When it read LinkedIn, the message after the research says whose profile it read and how many posts. Then:

* If your profile text is empty, it writes it with the headings (they show as the cards): what you sell, who buys it and their problem,
  proof (only what it finds), the offer and what to ask for, competitors (with their LinkedIn page when found) and
  words to avoid, and **How we sound** (only when it read posts that show how you write). Read it, change anything that's wrong, and click **Save**. A text you wrote yourself is never
  changed.
* It shows **Roles to reach** and **Competitors found**, and saves them in your ideal customer (with industries,
  countries and company size) when those are still empty. Signals and the fit checks use them; change them there
  anytime.

What your website says is kept apart from your text, and the AI only reads it as information about your business,
never as instructions. Click **Forget the website** to remove it. If the AI can't answer just then, Kerux still
keeps the website and says so: write the profile in the topic cards, or try again in a minute.
Only owners and admins can research it. Researching your business is part of Pro, Agency and the free trial and
uses more AI credits than a typical answer, because it also searches the web (see [Billing](/help/account/billing.md)); on Starter the
card says **Reading your website is part of Pro.** with **See plans**, which opens **Settings > Billing**.

## Selling style

The style sets the tone of every AI that writes: **Write with AI**, **Reply with AI**, **Ask AI** and the assistants
use it for their wording and for how early they suggest a call (Gentle asks questions first, Balanced suggests a
short call softly, Direct asks for one clearly). For them it changes words only, never who gets a message, how many
or when.

When you **Create with AI**, the style also sets the campaign's warm-up and timing. It never sends more messages and
never goes above your LinkedIn accounts' limits or warm-up.

| Style | Before the invitation | First message after they accept | Between messages | The ask |
| - | - | - | - | - |
| **Gentle** | visit their profile and like a post | 3 to 4 days | 6 to 7 days | questions first, no meeting ask in the first message |
| **Balanced** (default) | visit their profile | 2 to 3 days | 4 to 5 days | a soft ask for a call in the second message |
| **Direct** | nothing | 1 to 2 days | 3 to 4 days | a clear ask for a call in the first message |

With every style, a campaign built with AI sends at most 3 messages to a contact. When you create a campaign with AI you can pick another style for
that campaign under **Selling style**; the profile's style is where it starts. If your description names exact
days ("follow up after 10 days"), the AI keeps them.

## With the API

`GET /v1/workspace/business-profile` reads it (scope `workflows:read`) and `PUT /v1/workspace/business-profile`
changes the `text` and / or the `style` (`gentle`, `balanced` or `direct`; scope `admin`). See [API](/help/developers/api.md).


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.